Brand system
Extracted from theironclinic.com
6 August 2026 futura-pt · Adobe Typekit mie5enn
01 · Mark
Cells, not a syringe
The mark is a vertical cluster of translucent crimson circles, reading as red blood cells or as iron dispersing through plasma. Overlaps multiply into oxblood, which is where the darkest palette values come from. It sits left of a three-line wordmark, never above it.
THE IRON CLINIC
Primary · on paper
THE IRON CLINIC
Reversed · on ink
Mono · and flat-fill favicon
02 · Colour
One red, carrying everything
The live stylesheet declares #96172E 58 times and almost nothing else. Navy and ochre appear once each. This is a single-accent system: crimson on white, grey for prose, ink for the wordmark.
Crimson
#A30F2B
The mark. Sampled from the logo cell at full opacity.
Iron Red
#96172E
UI primary. Buttons, links, rules, headings.
Red / hover
#990000
Interactive hover only.
Oxblood
#74040E
Two cells overlapping. Depth, shadow.
Oxblood deep
#5B0107
Three-plus overlap. Darkest red available.
Ink
#1D1D1B
Wordmark and headings. Print black, not #000.
Slate
#676B6D
Body copy, secondary text.
Mist
#B3B5B6
Rules, dividers, disabled states.
Paper
#FBFCFC
Section background.
White
#FFFFFF
Cards, panels, reversed type.
Navy
#0A2F5F
Accent. One declaration on the live site.
Ochre
#BEB800
Accent. One declaration. Use or drop.
03 · Typography
Futura PT, one family, four weights
Served from Adobe Typekit (kit mie5enn) and declared with !important, so nothing else is meant to appear. Geometric, wide-tracked, uppercase for the wordmark. Root is 62.5%, so 1rem = 10px.
6.0rem / 300 / hero
Essential iron
3.2rem / 300 / h1
Treating iron deficiency in one visit
3.0rem / 400 / h2
What is iron deficiency..
2.4rem / 500 / h3
Iron treatment
2.2rem / 400 / lead
Iron is an essential nutrient for your body, which you typically get from your food.
1.8rem / 400 / body
Iron deficiency can occur before you become anaemic. As your iron stores run low, the body makes fewer healthy red blood cells, which leads to iron deficiency anaemia.
1.4rem / 400 / fine
CQC-REGULATED · ESTABLISHED 2014 · SEVEN SPECIALIST DOCTORS
04 · Components
Square corners, no shadows
The stylesheet sets border-radius: 0 !important. The only curve in the system is the mark. Everything else is a rectangle with a hairline border or a crimson top rule.
Iron is present in haemoglobin, which carries oxygen from the lungs to the rest of the body. This aids concentration, physical energy and the immune system.
I did the 5km parkrun in 24:42 this morning. Before the iron I did it in 27:09.
J.Y · client
05 · Voice
Clinical authority, domestic warmth
Headings end in a double full stop (Essential iron..), which is the one typographic tic the brand owns. Copy is British, second person, and leans on credentials before benefits.
It sounds like
"The UK's leading iron deficiency clinic."
"The only CQC-regulated provider dedicated exclusively to iron infusions."
"We only manage iron deficiency."
Plain-English physiology before any sales language.
Named clinicians, guideline authorship, publication counts.
Client, not patient. Reassured, confident, informed.
It never sounds like
Wellness, boosting, detox, or drip-bar language.
Exclamation marks or urgency framing.
Before/after imagery or body claims.
Gendered marketing, despite a women's-health-heavy caseload.